Not all consumers received their parcels on time during the festive season in December. Around Sinterklaas and Christmas, some 460,000 parcels were delivered late, according to research by Q&A Research.
Last year, 475,000 parcels arrived late. So last festive month saw a slight improvement. A third of the cases would involve toys for Pakjesavond. "Over 70,000 parents did have some explaining to do to the children," Q&A director Frank Quix told NOS. "I still would have found it very complicated to have to say that the presents are coming tomorrow or the day after tomorrow. "While Sinterklaas is of course long gone from the country by then."
Christmas at a convenient time
The survey only shows deliveries that were late due to the fault of the online shop or delivery driver. During St Nicholas, 5 per cent of parcels were not delivered on time. In 2014, the percentage was the same. During Christmas, 6 per cent of consumers had to wait longer for their parcels, down one per cent from a year earlier. That drop could be explained by the convenient timing of Christmas this year. "Christmas fell later in the week and that was favourable for online retailers. This is because most orders are placed on Sundays and Mondays," Quix said.
Satisfaction still rising
Still, online shoppers are said to be generally very satisfied with their orders. "Last year, 50 per cent of those surveyed were satisfied with the process from ordering to receiving, now 88 per cent were."
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