3-5 November 2026 | Jaarbeurs, Utrecht

Preparing for trade show

Successful trade fair participation starts with good preparation. By clearly mapping out in advance what you can expect and what you can have Jaarbeurs take care of, you make sure there are no surprises.

Get in touch

Promotional kit

Make the most of your trade fair participation. On this page, you’ll find all the materials you need to promote your participation, such as social media visuals, banners, photos and logos. Use them to invite business contacts, engage your network and let people know you’ll be there.

Promotional kit

Marketing Awards

Want to attract visitors to your stand and boost your visibility? Take part and be in with a chance of winning a Marketing Award. The prizes will be awarded based on the number of registrations and the number of registrations per square metre of stand space.

Read the terms and conditions and find out how your organisation can be in with a chance.

My Jaarbeurs

MyJaarbeurs allows you to prepare your participation quickly and efficiently. Here you will find everything you need to prepare for the fair in the form of a checklist. Information on set-up and breakdown, the event platform and the web shop are also available here.

Do you have questions about your login details and/or MyJaarbeurs? Then get in touch with your contact at Jaarbeurs.

Gourmet catering

For over 100 years, Jaarbeurs has been catering for organisers, exhibitors and visitors. From a lunch delivered to the stand, an expert barista, to a fully catered drink.

Would you like to know more about stand catering during ICT&Logistics? Check out the possibilities via the link. For English click here.

Own catering

At Jaarbeurs, we understand and motivate you to create your own atmosphere during the fair, including providing food and drinks at your stand.

To make sure everything runs smoothly, we have drawn up some guidelines for bringing your own catering.

View the guidelines via the link. For English click here.

Dates and times

Opening hours exhibitors

Tuesday 3 November:
07.30 – 17.30

Wednesday 4 November:
07.30 – 18.30

Thursday 5 November:
07.30 – 17.30

Opening hours visitors

Tuesday 3 November:
09.30 - 16.30

Wednesday 4 November:
09:30 - 16:30

Thursday 5 November:
09:30 - 16:30

Construction dates

Build-up dates own stand construction:
Saturday 31 October:
07:00 - 22:00

Sunday 1 November:
07:00 - 22:00

Monday 2 November:
07:00 - 18:00

Set-up day standard stand construction Jaarbeurs:
Monday 2 November:
13:00 - 18:00

Closing dates

Dismantling dates own stand construction:
Friday 6 November:
07:00 - 18:00

Saturday 7 November:
07.00 - 15.00

Dismantling standard + own stand construction:
Thursday 5 November:
16.30 - 22.00

We are ready for you

Want to know how ICT&Logistics can help you participate successfully? We would be happy to help you think about marketing objectives, participation opportunities and other matters concerning your company at ICT&Logistics.