© CtrlChain
CtrlChain and NewCold are strengthening their strategic collaboration with the development of a fully integrated, technology-driven solution for cold storage and transport. With this, they are taking a big step towards the future of temperature-controlled logistics. By combining smart technologies with in-depth sector knowledge, the management of warehousing, transport and digital systems will be seamlessly aligned.
CtrlChain and NewCold extend their collaboration to develop a fully integrated supply chain solution.
CtrlChain and NewCold are strengthening their strategic collaboration with the development of a fully integrated, technology-driven solution for cold storage and transport. With this, they are taking a big step towards the future of temperature-controlled logistics. By combining smart technologies with in-depth sector knowledge, the management of warehousing, transport and digital systems will be seamlessly aligned.
"Thanks to our partnership with NewCold, we are building a connected supply chain ecosystem that not only anticipates risk, but also improves demand forecasting and automates operations," said CtrlChain CEO Giovanni Gubbels.
As part of this strengthened collaboration, Gubbels has been appointed Vice President of Transport and Digital at NewCold. In this role, he will support the integration of expertise from both companies and accelerate the digital transformation of the joint offering. He will work closely with NewCold founder and CEO Bram Hage and Simon Taylor (NewCold's Executive Vice President Digital) to expand the solution's reach and capabilities.
"We bring more transparency to the industry by removing barriers and integrating data from all stakeholders in the supply chain in one central place," said Hage. "This allows companies to manage their operations from start to finish in one place, making them more resilient to disruptions and better positioned for future growth."
In today's logistics environment, fragmented and loose tools reduce efficiency, making it difficult to be proactive. Managing capacity, responding to fluctuating market demand, complying with regulations and reacting to delays becomes increasingly challenging, resulting in a higher risk of missed opportunities.
CtrlChain and NewCold address these challenges by creating a unified solution that integrates storage, transportation and digital systems. This approach provides better visibility and decision-making. It allows companies to minimise disruptions, meet increasing customer demands and focus on strategic goals rather than day-to-day problems.
Although tools such as transport management systems (TMS) and control towers already exist, they often work in isolation, requiring companies to use multiple applications. The new system currently under development is a fully connected ecosystem consisting of TMS, real-time data and a control tower and gives companies full visibility of their operations. This enables more effective route optimisation, inventory management and cost control, resulting in less waste, higher profitability and a stronger competitive position in a rapidly changing market.
CtrlChain and NewCold have been working together since 2022 to reduce waste and drive logistics innovation. Their joint services include warehousing, brokerage, transport management and in-house transport equipment.
About CtrlChain
CtrlChain is a logistics technology company specialising in road transport and operating in the US and Europe, Its centralised TMS enables shippers and carriers to manage transport operations in one place, with real-time visibility, automation and data-based insights. By bringing all stakeholders together in one solution, CtrlChain helps reduce manual work, eliminate waste and build more efficient, transparent supply chains.
About NewCold
NewCold is a global leader in advanced logistics within the food industry with 22 warehouses across three continents and a total capacity of more than 1.7 million pallet spaces. Their state-of-the-art facilities are characterised by extensive automation and energy efficiency. With a growing transport fleet, NewCold provides end-to-end solutions to leading companies within the food industry. These solutions are powered by proprietary technology and supported by a team of 2,700 employees.