Online supermarket Picnic has only been active since yesterday, but is already unable to cope with the large number of orders. The company is said to be out of luck mainly in terms of logistics, because it does not have enough electric cars to deliver the groceries. So anyone currently ordering from Picnic will be put on a waiting list.
Own delivery cars
Just quickly hiring some extra electric cars is not really a possibility, as the current cars are made especially for Picnic. There is a cooling system in them and the cars are small in size so that other road users are not bothered much by them.
Expanding other cities
Picnic is now only online in Amersfoort. Yet within one day, 10,000 people from across the country already downloaded the app. Through this app, consumers can order and track their products. The popularity in Amersfoort bodes well for when Picnic starts delivering in other cities.
Read also: Picnic founder: We are entering a very complex market
Fixed delivery routes
When delivering orders, Picnic opts for fixed routes. Consumers can sign up for a route and receive a notification on the delivery day that indicates the delivery time with an accuracy of half an hour. If the route is full, it disappears from the list of delivery options. "Existing delivery services drive a truck through Zwolle, for example, where they criss-cross around all day for twenty groceries at a time. With us, you have to subscribe to a fixed route that comes to you every other evening. That means we don't have to go to a certain street for one customer, but for maybe twenty and that saves money," co-initiator Michiel Muller previously stated in de Volkskrant.
Editorial LogistiekProfs
