Picnic sales five times higher than expected

Picnic's business is doing well. So well that the company's turnover is already five times higher than founders Michiel Muller, Joris Beckers, Frederik Nieuwenhuys and Bas Verheijen had expected beforehand.

After the company started expanding the service to Amersfoort, sales increased significantly. About 10 per cent of residents living in the city centre now use the service. Picnic was named best start-up at the What's Next event. Picnic has grown significantly in a very short time. In Amersfoort and neighbouring Leusden municipality, thirty vans of the start-up that calls itself the new online supermarket currently operate. At the end of September 2015, these were only four vans.

Fresh produce in demand
Consumers can order their groceries via an app and they are doing so in large numbers. Fresh produce is especially popular among the order takers. "Our fresh produce share is higher than with supermarkets," founder Michiel Muller revealed during the presentation he gave at the What's Next event. "It means that consumers trust what we do and that we are seen as a full-fledged alternative to the physical supermarket."

New cities
The founders are looking ahead and want to grow their company much further. Before the summer, the gentlemen also want to roll out their company in Almere, Apeldoorn and Utrecht. Which city will get the opportunity to use the app first is not yet known.

Once these cities are added to Picnic's sales area, the owners will set their sights on other cities. Muller previously indicated that he sees opportunities to roll out the service in 40 Dutch cities.

Editorial LogistiekProfs