Heineken takes measures to still deliver Jumbo the ordered quantity of crates of beer. With this, the summary proceedings that the supermarket chain wanted to file seems to be off the table.
The conflict between the beer brewer and Jumbo arose because the supermarket chain decided at the end of May to sell every second crate of beer at half price. This action is still ongoing, making extra deliveries necessary. Heineken has to deliver forty to fifty trucks of beer every week, compared to the normal fifteen to twenty trucks per week. Lately, Jumbo was receiving only three trucks per week. Jumbo immediately raised the alarm, suspecting that Heineken did not agree with the supermarket chain's action. The brewer would not like beer being on sale for months on end. Jumbo considered summary proceedings to have Heineken deliver the beer crates after all.
Capacity problem
According to Heineken, there was no boycott, but a capacity problem. The brewer tells Nu.nl. In fact, Heineken would have to deliver three times as much beer as planned. "It was a planning problem, not an unwillingness," he said. Heineken says it has taken measures to ensure that the shelves at Jumbo are filled again. The aim is to eventually deliver the required volumes for the seasonal offer. "We will continue discussions with Heineken on this constructively. It is likely that summary proceedings are off the table," Jumbo said in a comment.
Editorial team LogistiekProfs
