Dutch consumers are discerning. They often
return products bought online, making them one of the frontrunners in
Europe. Around 36 per cent of all online orders are returned. Our neighbours to the east return
return their items even more frequently. This happens in 41 per cent of cases.
Countries where far fewer
parcels are returned include the UK (32 per cent) and the Scandinavian
countries (27 per cent). This is according to figures from E-commerce Europe, published by PostNord, which
serves the Swedish and Danish markets. The company conducted a survey of 11,000
Europeans.
The British shop online the most. Annual
turnover was 51.3 billion euros. Germany is in second place with 44.2 billion euros.
The Netherlands ranks seventh in the European league table with an annual turnover of
7.4 billion euros. The British spend an average of 1,028 euros per shopper per
year. In the Netherlands, that figure is considerably lower: 558 euros. Poles spend
the least money online, just 205 euros. With that figure, the country is at the bottom
the ranking.
High density
As our country has a smaller population than most
other European countries, we perform very well in the online market in relative terms. Together
with Denmark and Norway, our country leads the way. 88 per cent of
Dutch people shop online from time to time – just 1 percentage point more than in the UK
and Germany. Italy has not yet found its way to online shops.
Only 54 per cent of Italians shop online.
’s delivery standards: Dutch consumers have high expectations regarding the deliveryof
parcels. Delivery time is particularly important; the faster, the better
. A delivery time of one to two days is acceptable to 32 per cent of
Dutch people. Other countries are also happy with a longer
delivery time. In Scandinavia, six days or more is even considered within the norm.
trendAccording to NordPost, a recent trendis that
more parcels are being ordered where the order originates from abroad
. The number of online shoppers from Europe who shopped across the
cross-border last year rose by eleven million – an increase of no less than 8 per cent.
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