Dutch online shoppers value fast delivery, but prefer not to pay for same-day delivery or next-day delivery, prompting a report by Post Nord to call the Dutch 'impatient online shoppers'.
Netherlands mature e-commerce market
The report E-commerce in Europe 2016 takes a closer look at the shopping and delivery preferences of European consumers. In the Netherlands, Post Nord surveyed 1,223 respondents.
According to the Swedish postal and parcel company, the Netherlands is one of the most mature e-commerce countries in europe: 89 per cent of consumers aged between 15 and 79 have bought something online. Every year, the Dutch spend an average of 509 euros online, totalling 6 billion euros. About half of online shoppers sometimes buy something from a foreign webshop, especially from China or Germany.
Fast delivery and insight into time of delivery
Dutch consumers highly value a fast delivery process (51 per cent). 37 per cent of respondents do not even want to wait longer than two days for their parcel. Remarkable, because in the rest of Europe, delivery between three to five days is considered normal. Some 50 per cent of respondents want insight into the time of delivery already when making the purchase.
Dutch prefer not to pay extra for shipping. Only 17 per cent of Dutch respondents are willing to put down an extra amount for next day delivery. By comparison, in the UK, 42 per cent of consumers consider it normal to pay extra for this.
Products bought online prefer home delivery
Dutch people prefer not to leave the door to pick up their parcels. The least popular are parcel lockers: only 1 per cent of consumers prefer delivery to such lockers, while 4 per cent of consumers prefer to collect parcels in shops. Another 10 per cent of consumers choose to collect the order from a collection point. The majority of respondents prefer home delivery during the day (36 per cent), evening delivery (22 per cent) or delivery in the letterbox (25 per cent).
Returns on the rise
Consumers are increasingly returning their products bought online. In 2016, 39 per cent of Dutch online shoppers returned a product. A year earlier, the figure was 36 per cent. Germany leads the way in returns: 46 per cent of consumers returned a product last year, followed by the UK with 41 per cent.
Download the full report here.
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