The Logistics portfolio within Jaarbeurs has a new face: Ivo Meertens (43). Meertens has been working at Jaarbeurs since 2006, most recently as Brand Owner of the trade shows Infosecurity, Data & Cloud Expo in Utrecht, Brussels and Copenhagen. He is now making the switch to Logistics, succeeding Martijn de Weerd. Meertens will be responsible for the titles ICT & Logistiek, Logistica, Logistiek Manager van het Jaar and LogistiekProfs.
"Jaarbeurs already has a very strong position within the logistics sector," says Meertens. "We want to strengthen this position through concept innovation and digitalisation. We will innovate, by doing extensive research and thus listening carefully to the market. Successful innovations require solving a problem or fulfilling a customer need. It is therefore important to involve and help our customers in the innovation process from the beginning. Where are opportunities for logistics companies and what themes are at play within the logistics sector? Jaarbeurs wants to continue to play a major role in this together with partners Stichting Logistica, BMWT and the Logistics Advisory Committee. Moreover, companies are being asked to respond quickly to changes in supply and demand. Connectivity and cooperation plays a major role in all this and there too we want to continue offering our added value." said Meertens.
About Jaarbeurs
Jaarbeurs underlines the importance of sincere attention in its role in connecting people, brands and markets. Throughout the year, Jaarbeurs organises and facilitates live events and online platforms through which it creates valuable experiences and connections. www.jaarbeurs.nl
