Over the next few years, online shops will continue to snatch market share from physical retail. By 2025, the share of online shops will double to 25 per cent. The ING predicts.
Especially in the categories Media & Entertainment, Electronics, IT and the shoe industry, a shift to online will take place in the coming years. Furthermore, the market for online groceries is also on the rise after a slow start. ING predicts that in the food category the online share will increase by 7 per cent to a total of 10 per cent. "Partly due to the high costs of home delivery and the finely meshed Dutch retail structure, online groceries were a slow starter," ING writes. "The speed is now well established and it is not only supermarkets that are increasingly asserting themselves online. The number of online food shops has also increased sharply. In categories such as wine, meat or sports food, there are specialists who understand the art of selling food online."
In the Health & Beauty and Living market, physical retail continues to play a major role. Due to the need to experience products, the online sales channel remains limited in the Living category. In Beauty & Health, ING advises players to take the internet more seriously if they want to stay ahead of their competition.
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