Whilst other retailers are closing their physical stores and
making the move to online, Amazon is actually heading for the high street. The
e-commerce giant is opening a 167-square-metre supermarket in Seattle where
customers never have to queue.
In the new supermarket, Amazon Go, customers shop using
their smartphone. Upon entering, they scan their phone. Selected items
can be put straight into their bags, as a sensor detects which items the
customers have picked up. These items are
. Customers therefore do not need to queue at the till
. As well as standard food products, Amazon also offers fresh
meals prepared by local restaurants.
Amazon plans to expand its physical presence significantly in the coming years. The
US e-retailer has 2,000 branches in the pipeline, should
the shop in Seattle proves a success. The shop is currently only accessible
to Amazon staff. Early next year, consumers will be able to
do their shopping there.
Editorial LogistiekProfs
