Coolblue caused quite a stir last week after it introduced a new concept: mini warehouses in people's homes. Today, Coolblue admits in a video that it is an April 1 joke.
Coolblue took a professional approach, as it even set up a webpage where people could sign up for a Mini Warehouse. "Whether you have space in your hallway, attic or living room, if you can store parcels there, we are happy," Coolblue wrote on its website. As this is not the first time Coolblue has pulled off such a prank, many users on social media already suspected that it was an April 1 prank. Indeed, the video below by Coolblue boss Pieter Zwart, in which he thanks people for signing up as a Coolblue Mini Warehouse owner, shows that.
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