DekaMarkt is moving away from the model where the local shop serves as fulfilment centre for online orders. This month, the supermarket chain is opening a distribution centre dedicated entirely to e-commerce.
So says Bart Vos, digital shop manager in an interview with Emerce. Until recently, orders in DekaMarkt's online shop were forwarded to a shop in the region and delivered to the home from there.
BecauseDekaMarkt's online branch is growing faster than the physical branch, this model is no longer satisfactory. The impact on and dependence on the shop floor became too great, Vos says.Still this month, the company will open a Digital Fulfilment Centre for its online orders.
