Tom Omnichannel Management has added the hundred thousandth article to its range. The complete stock is located in T.O.M's own distribution centres. "This way, we don't have to sell no."
The e-tailer now has eight web shops and one physical shop in the field of bicycles, sports and outdoor articles. In June, T.O.M opened new distribution centre that increased storage capacity by 10,000 square metres. "We carry a long-tail range that sets us apart from the competition. All these products are actually in stock in our distribution centres, so we don't have to sell no. It also enables us to achieve fast delivery times," said Ceo Tom te Riele.
Range expansion
All 100,000 products offered by T.O.M are available in 27 countries through its seven own consumer websites, physical shops and online marketplaces such as Amazon and bol.com. T.O.M bv expects to continue to grow at double-digit rates annually at home and abroad. Tom te Riele: "By expanding the range, we can better meet the needs of customers worldwide. This not only brings logistical challenges. The workforce, for instance, has expanded considerably. In six months, we grew from 75 to 155 staff members."
