Fully reusable: a model of sustainability and innovation
The circular exhibition stand, developed by Sweco, is a model of sustainability and innovation. The design utilises reusable and recyclable materials, significantly reducing the ecological footprint. For example, the stand can be completely dismantled without the use of adhesive, and Sweco has used natural materials without any finish. Christiaan Bos, Logistics & Production Consultant at DENC, part of Sweco: “I think it’s fantastic that we have this circular exhibition stand, which is in line with Sweco’s sustainability ambitions. After many trade fairs, far too much often ends up in the skip. The Sweco design team has succeeded in making the stand 100 per cent circular, and I’m incredibly proud of that! In June, we used the stand for the first time at another trade fair. The advantage of this reusable stand is that we have a sleek design straight away and can invest more in attractive, professional furniture such as the bar unit and the shelving units. Now we can focus all our attention on the substance of our exhibition programme. We hope this initiative will also inspire other exhibitors on the show floor to make sustainable choices.”
Sustainable exhibition packages using circular materials
Since last autumn, Jaarbeurs has been offering its exhibitors the opportunity to construct their exhibition stands using sustainable and circular materials. Corien den Ouden: “Stand builders and exhibitors are increasingly concerned about the ‘footprint’ of their trade fair participation. We are seeing this very clearly in the logistics sector. We’re finding that people are increasingly prioritising the use of reusable materials in exhibition stands. This philosophy aligns perfectly with our ambition to become the most sustainable organiser and facilitator of trade fairs and events in Europe. This is why we offer exhibitors sustainable options when designing their stands.” In addition, Jaarbeurs is also subject to the Corporate Sustainability Reporting Directive (CSRD), which emphasises the growing need for transparency regarding companies’ sustainability efforts. From 2025, this European legislation will require reporting on, amongst other things, environmental impact, social responsibility and sustainability policy. “Compliance with the CSRD standards not only fulfils a legal obligation, but is also a strategic move for companies to further promote their sustainability policies and reduce their CO₂ emissions,” says Corien den Ouden.
Focus on sustainable logistics in the trade fair programme
Sustainability in the logistics sector is very much in the spotlight at the Logistica Next and ICT&Logistiek trade fairs. For example, Volvo Trucks Netherlands will discuss the role of logistics service providers in the energy transition, BLMC will present a platform offering companies insights into how they can meet their sustainability requirements, and the Ministry of Infrastructure and Water Management will give an introduction to making heavy goods transport more sustainable. Corien den Ouden: “These promise to be inspiring trade fairs where we will thoroughly address the challenges of today and the future.”
About Logistica Next and ICT&Logistiek
From 5 to 7 November 2024, the Logistica Next and ICT&Logistiek trade fairs will take place at the Koninklijke Jaarbeurs. Thousands of decision-makers, experts, keynote speakers and influencers will come together to share knowledge and find practical solutions to the challenges of today and tomorrow. “The Future Starts Here!” The trade fairs are taking place simultaneously; digitalisation, robotisation and data-driven approaches are the key trends in (intra)logistics. The effects of these trends are visible in every warehouse: smart use of technology, energy, space and people. For more information, including exhibitors and themes, visit: ict-en-logistiek.nl and logistica-next.nl
