Logistics service provider Tielbeke wants to positively highlight the transport sector with its own version of the popular TV programme All you need is love.
On 24 August, a truck driver from Tielbeke drives to a branch of drugstore chain Kruidvat in Palamos, a Spanish coastal municipality. The transport company is keeping the passenger seat free for someone who wants to go to Spain to be reunited with a loved one.
Reactions are pouring in
According to Tielbeke, there is an enthusiastic response to the campaign. "We did expect nice reactions, but we didn't dare to dream this," says Daniëlle Bloom, head of human resources at Tielbeke.
Improving the image of the transport sector
With the campaign, the company wants to put the transport sector in the spotlight and promote the profession of truck driver. "If you can work well independently, truck driving is a fine profession and people can get to know it through this campaign," says Boom. "In addition, we want to do our bit to improve the image of the transport sector."
