WebshopZappos has come up with something new to entertain customers. From this month, customers' orders will be delivered in boxes that shoppers can convert into, for example, a shoe size pick-up, a smartphone holder or a three-dimensional llama.
The new boxes are part of the #ImNotABox campaign, which promotes out-of-the-box thinking. Commercials around the theme will be seen on national US television airing
Coolblue
In our country, online shop Coolblue took inspiration from Zappos. One of the fastest growing online shops in the Netherlands challenges customers to be as creative as possible with the blue and orange shipping boxes. Customers ultimately choose on Coolblue's blog who is the most creative with cardboard.
This article also appeared on VerpakkingsProfs
Editorial team LogistiekProfs
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