Logistical problems at Adidas are affecting the company's turnover. The sports brand necessarily diverts to air freight.
Increasing demand for Adidas products is said to have caused problems in the supply chain. Especially online, the sportswear giant stated when announcing its quarterly results for the current financial year. The inventory shortages affected Adidas' sales figures, especially in North America.
To tackle supply chain problems, Adidas is diverting to air freight. The extra costs it expects to incur could amount to four hundred million euros, the sports brand warned. Adidas hopes to bring in supplies at an accelerated pace to ensure it has sufficient storage. The logistics problems should be resolved by the end of 2019.
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