Jungheinrich has received an award for the third time in a row for its visitor marketing around the Logistica 2015 trade fair in the Jaarbeurs Utrecht. The company managed to attract by far the most visitors to its stand with a marketing campaign.
Extensive campaign
The award was presented on the last exhibition day by Martijn de Weerd, brand manager Logistica 2015, and Nils Cramer, Account Manager at Jaarbeurs. The difference with the numbers two and three from the top three was huge: measured by pre-registrations (trade fair visitors registering their visit in advance), the Alphen-based company realised more than a quarter more visitors than number two and more than 2.5 times more than number three. The company had launched an extensive campaign to invite business contacts to its stand for a personal interview.
CONNECT
The theme of that stand this year was 'CONNECT'. By this, Jungheinrich was referring not only to personal contact, but above all to growing connectivity, automation and integration in the warehouse. In doing so, it looked closely at visitors' business objectives. This resulted in many innovative ideas and solutions for achieving greater safety, cost savings or even better safeguarded processes.
Editorial LogistiekProfs
