Online supermarket Picnic is adding flowers to its range. The flowers, like daily groceries, will be delivered to your home free of charge and will keep for eight days, according to Picnic.
In the online supermarket's ordering app, consumers can choose from three different types of bouquets. These flowers are treated with a specific gel and are transported in a specially developed packaging. For this, Picnic has joined forces with Verdel's Naturals Green & Gifts.
'I miss something'
According to Picnic, bouquets were in high demand from customers. On its app, the online super offers the 'I miss something' button, which allows customers to indicate which product they would like to add to the range.
At the Logistics & E-commerce trade day, Picnic founder Frederik Nieuwenhuys explained how Picnic is engaging with customers to optimise its grocery delivery service. "All gates are open," said Nieuwenhuys. Read more here.
Editorial LogistiekProfs
